In the fast-paced world of product management, understanding “why products fail” is crucial for success. As a product manager, you’ve likely encountered the challenges of prioritizing features, managing
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Metrics: The Good, the Bad and the Ugly – Part Three: The Good (how to measure for outcomes)
In the first part of this three-part series on metrics, we discussed vanity metrics. Vanity metrics are typically raw numbers taken without context, such as page views and
Everything You Need to Know about Product Discovery – Part Four: Prototyping, Testing and Validating
Last week, I talked about ideating, the third phase in the product discovery process and is used to rapidly identify several solutions that allow you to test your hypotheses.
Everything You Need to Know about Product Discovery – Part Three: Ideation in 8 Steps
http://www.eliteproductmanagement.com In my previous post, I talked about how to develop a hypothesis, part of the product discovery process. Remember, before moving on to the next step, you
Everything You Need to Know about Product Discovery – Part Two: Hypothesize
Last week, I talked about empathizing with your users and customers. If you’ve just stumbled onto this article, you may want to read the first article in this
Everything You Need to Know About Product Discovery: Part One
If you’re a product manager, then you know that it’s important to have a process for discovering and designing new products. Product discovery is the process of identifying
How to build products like the Intuit product team
From Intuit video on Rapid Testing Intuit was (and continues to be) renowned for its product creation processes, which are deeply rooted in understanding their customers. Their “Follow
How to use surveys, interviews, and screeners to better understand your target customer
Did you know the #1 reason startups fail is that their product didn’t have a market need?!? That’s right. Most failed startups built a product because they thought it was a