Hi, there. I’m Joni Hoadley, The Product Manager Coach. I’m on a mission to help product managers grow and accelerate their product management careers.

photo of joni hoadley

With more than twenty years of product experience, my expertise is helping people build better products. And I believe your career should be treated just like a product!

Before becoming a product management coach, I spent more than a decade at Sonos, building products now used by millions of music lovers worldwide. I helped the company scale from an early-stage start-up to a multi-billion dollar business.

I also led software product management at two pioneering digital music start-ups, both of which were acquired by Fortune 500 companies.


“We brought in Joni right at a time when we were stuck. We had a vision of where we wanted to go and lots of great ideas but had no structure or process for getting those ideas into actionable steps. Joni led us through a series of workshops where we were able to organize and […]

Nathan Kelly, CEO of Adero

I have had the pleasure of working with Joni on two separate occasions – first at Sonos and then later at TrackR. At Sonos, she and I worked very closely over a number of years on a series of different SW related projects. It was clear from the start that Joni’s combination of business smarts, […]

Raja Subramoni

Working with Joni has been incredible! She’s intelligent, encouraging, and insightful. She deeply understands what it takes to be a transformational product manager. I came from a very early-stage startup background and was having trouble transitioning into a larger company. Since I began working with her, I started getting recruiters reaching out to me continually. […]

Greyson Boerner

Joni’s coaching sessions are worth every penny. She helped me throughout the entire process from resume and cover letter to interview prep – which is much harder than I originally anticipated – and offer negotiation. She assessed my background and experience openly, giving me honest and encouraging feedback. I landed my dream job thanks to her. I […]

Adriana T.

Got the job!!! Couldn’t have done it without her help. Thank you.

James B.

I worked with Joni during my transition from being a physical therapist consulting in the tech space to a full-fledged product manager at some category leaders in health and wellness technology, and I can’t stress enough how valuable the experience was to this day. If you’re an aspiring PM looking to transition into Product, or […]


Prior to hiring Joni, we knew we needed to bring in product expertise but weren’t sure exactly where to start or the type of Product Manager we needed. Given Joni’s expertise and career, she was the right person to help us think through the process. She guided us in helping identify the type of resource […]

Kirin @ Grifin

OMG! I got the job offer! Had a great interview! And within 2 hours, they called to make the offer.


Your suggestions and guidance are fantastic!