About Me

Hi, there. I’m Joni Hoadley, The Product Manager Coach. I’m on a mission to help product managers start, grow and accelerate their product management careers.

With more than twenty years of product experience, my PM expertise is product discovery, product creation processes, and what it means to scale a customer-centric, product-led organization.

Prior to becoming a coach and consultant, I led product teams at Sonos for nearly 12 years, helping that company scale from an early-stage start-up to a multi-billion dollar business. Before Sonos, I led software product management at two digital music start-ups, both of which were acquired by Fortune 500 companies.

Get in touch with me at info@jonihoadley.com.

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“We brought in Joni right at a time when we were stuck. We had a vision of where we wanted to go and lots of great ideas but had no structure or process for getting those ideas into actionable steps.…

Nathan Kelly, CEO of Adero

I have had the pleasure of working with Joni on two separate occasions – first at Sonos and then later at TrackR. At Sonos, she and I worked very closely over a number of years on a series of different…

Raja Subramoni

Working with Joni has been incredible! She’s intelligent, encouraging, and insightful. She deeply understands what it takes to be a transformational product manager. I came from a very early-stage startup background and was having trouble transitioning into a larger company.…

Greyson Boerner

Joni’s coaching sessions are worth every penny. She helped me throughout the entire process from resume and cover letter to interview prep – which is much harder than I originally anticipated – and offer negotiation. She assessed my background and…

Adriana T.

Got the job!!! Couldn’t have done it without her help. Thank you.

James B.