Hi, there! I'm Joni

aka The Product Manager Coach

In today's rapidly evolving landscape of product management, it's essential to take strategic steps towards advancing your career.

Whether you're a seasoned senior product manager or an enthusiastic mid-level professional, my mission is to help you navigate the challenges and opportunities with confidence.

Joni Hoadley, The Product Manager Coach

Ready to transform your career? Book a call to learn more.

Joni Hoadley, the Product Manager Coach

How Can a Product Manager Career Coach Help You Succeed?

If you're a product manager, you know how important it is to stay on top of your game. You need to have a deep understanding of your market, your customers, and your company's goals in order to succeed. But staying up-to-date and constantly improving your skills can be challenging, especially if you're not sure where to start. That's where a product manager career coach can come in.

A product manager career coach is an experienced professional who can help you navigate the complex world of product management. They can provide guidance on how to improve your skills, build your network, and advance your career.

And that's where I come in.  With over two decades of experience in product management, I've learned the nuances of the field from multiple perspectives. Now, as your coach, I’m committed to sharing my insights with you and helping you carve out your unique path in product management.

Keep reading to learn how we can build your success story together...

Product Manager Coaching Services

Elevate your Product Management career
with personalized coaching tailored to your career goals. I'll assist you in evaluating your current position, exploring exciting new opportunities, and crafting a career roadmap that both challenges and fulfills you.

Stepping into a new role? Make your first 90 days count. This pivotal phase can set the tone for long-term success in your new position. With my expertise, I'll guide you in making a strong start, ensuring your journey ahead is smooth and rewarding. 

Many mid-to-senior level product managers struggle to define their ideal career path and make a plan to achieve their goals. That's where my Career Strategy Sprint comes in. 

My story

Fuelled by a passion for product management, I've spent more than twenty years cultivating my expertise and building products loved by millions.

Before becoming a coach and consultant, I spent nearly twelve years at Sonos, building products now used by millions of music lovers worldwide. I helped the company scale from an early-stage start-up to a multi-billion dollar business.

I also led product management at two pioneering digital music start-ups, both of which were acquired by Fortune 500 companies.

Curious about working with me? Discover answers to my Frequently Asked Questions.

Client Testimonials

When it comes ot measuring success, I believe the words of those I've worked with speak the loudest. Read what my clients have to say about their experiences with me. 

I worked with Joni during my transition to a full-fledged product manager at some category leaders in health and wellness technology, and I can't stress enough how valuable the experience was to this day.

If you're an aspiring PM looking to transition into Product, or a PM who's looking to level up, I highly recommend Joni.


Working with Joni has been incredible! She’s intelligent, encouraging, and insightful. She deeply understands what it takes to be a transformational product manager.

I came from a very early-stage startup background and was having trouble transitioning into a larger company. Since I began working with her, I started getting recruiters reaching out to me continually.


Joni’s coaching sessions are worth every penny. She assessed my background and experience openly, giving me honest and encouraging feedback.  

I plan to continue working with Joni and highly recommend her to anyone looking to enter, or grow, in the highly competitive product management market.


Eager to begin your career transformation? 

Schedule a free 30-minute consultation call to discover how I can support your growth and achieve your goals.