Bigger scope. Thinner resources. Less time to figure it out.
I’m Joni Hoadley, a coach for senior product leaders. If you’re a Director, a Head of Product at a small startup, or the solo PM wearing every hat, especially if you’re new to the leadership seat, I coach you through the calls that don’t come with instructions: escalating when leadership won’t hear you, managing up, and reading a reorg nobody explained.
Tell me what’s going on. We’ll figure out together whether I’m the right person to help.
Let’s have a real conversation about what you’re facing, not a script. You’ll walk away with something useful either way.
If any of this sounds familiar…
You’re not stalling out. The game changed underneath you.
Your scope doubled, your headcount didn’t.
The CFO wants business impact, not roadmap reviews.
AI is rewriting your job description in real time.
You stepped into the role, and now everyone wants answers.
How I help
Three ways to work together
1:1 coaching for product leaders
Two 45-minute calls a month, plus unlimited Slack access in between. Bring me the situation as it’s happening, in text or a voice memo, and I reply within one business day. You get a sparring partner who already knows your org, not a fresh start every session. Priced monthly.
Decision Session
One decision, 90 minutes, live. You answer a few questions up front so we skip the backstory. I ask what nobody inside your org is asking, test your assumptions, and give you my honest read. Within 48 hours you get my recommendation in writing. Book coaching within 30 days and the session fee is credited.
Workshops and team onboarding
Hands-on sessions for product teams, including onboarding new PMs. Built around the skills your team needs most, with tools they can use the next day.
About Joni
20+ years in product.
I spent over a decade at Sonos as it scaled from 50 to 1,500 employees. I saw what growth looks like up close: the moments when leaders hit a ceiling, the inflection points that decide whether a product org keeps moving or stalls. Now I work with senior product leaders who are sitting in those same moments.
What leaders say
“What sets Joni apart is her incredible preparation and retention; every session felt like a seamless continuation of our last, backed by her diligent note-taking and deep understanding of my specific challenges.”
David, Senior Director of Product Management
“I was starting a new job as Director of Product Management at a cloud infrastructure company and wanted to ensure that I got off to the best possible start. Joni helped me ensure that I was doing everything I needed to do to be a successful PM and people leader.
Jeff, Senior Director of Product
“I genuinely feel far more prepared to take on this role because of the work that we’ve been doing. So very grateful that you are here for this part of my journey.”
Morgan, Head of Product
Frequently asked questions
Who does Joni Hoadley coach?
Senior product leaders: Directors, Heads of Product, and solo PMs at startups, especially people new to the leadership seat.
What is 1:1 product leadership coaching with Joni like?
Two 45-minute calls a month, plus unlimited Slack access between calls. Voice memos are welcome and I reply within one business day. We work on the live situation in front of you, not a curriculum.
What can coaching help with that AI can’t?
The judgment and influence calls: whether to escalate the thing your VP keeps ignoring, how to coach your own manager through a decision they’re getting wrong, how to read a reorg nobody explained.
What is a Decision Session?
A single 90-minute live session on one decision, with a one-to-two page written recommendation within 48 hours. It’s for the call that can’t wait and doesn’t need ongoing coaching.
What makes Joni different from other PM coaches?
Operator credibility. She spent over a decade at Sonos as its first software PM hire while it grew from about 50 to 1,500 people. Engagements are modular and async-friendly, and built for visible wins in about 30 days.
How do I know if we’re a fit?
Book a free 30-minute call. We’ll talk through what you’re navigating and whether working together makes sense. No pressure, no pitch.
Not sure if coaching is the right move? Let’s find out together.
Come with what’s actually going on. We’ll talk through it and figure out if working together makes sense, no pressure either way.