Coaching for product leaders
Bigger scope. Thinner resources. Less time to figure it out.
You’re a Director, a Head of Product at a small startup, or the solo PM wearing every hat, especially if you’re new to the leadership seat. Your org is leaner. AI is rewriting your job description. The C-suite wants business impact this quarter, not a roadmap walkthrough.
If any of this sounds familiar
You’re not stalling. The game changed underneath you.
Your scope doubled, your headcount didn’t.
The CFO wants business impact, not roadmap reviews.
AI is rewriting your job description in real time.
You stepped into the role, and now everyone wants answers.
How I help
Three ways to work together
Leadership coaching
1:1 sessions for new and growing product leaders. Direct work on what’s in front of you, week by week.
Workshops
Hands-on workshops for product teams. Build the skills your team needs most, with tools they can use the next day.
Fractional product leadership
Embedded product leadership for early-stage startups. Not ready to hire a full-time Head of Product? I can fill the gap.
About Joni
20+ years in product.
I spent over a decade at Sonos as it scaled from 50 to 1,500 employees. I saw what growth looks like up close: the moments when leaders hit a ceiling, the inflection points that decide whether a product org keeps moving or stalls. Now I work with senior product leaders who are sitting in those same moments.
What leaders say
What sets Joni apart is her incredible preparation and retention; every session felt like a seamless continuation of our last, backed by her diligent note-taking and deep understanding of my specific challenges.
David, Senior Director of Product