I'm Joni.

I help product managers advance their careers.

If you are a Product Manager, one of the most impactful decisions you can make is to invest in yourself with a coach.

I offer a variety of coaching programs to help you advance your career.

Joni Hoadley, The Product Manager Coach

Joni Hoadley, The Product Manager Coach

Product Manager Coaching Services

Elevate your Product Management career
with custom-designed, private coaching. I can help you evaluate where you’re at, explore the options for your future and create a personal career roadmap that will excite and fulfill you.

Are you about to start a new job? The first 90 days in a new product management role are critical because this is the time that sets you up for long-term success.

Working with a veteran product management coach like me can help you ensure your success!

The key to a successful Product Management job search is working with a product manager coach who can provide you with the necessary skills and tools to land a new job. 

New? Start Here >

I've created a wide range of articles, guides, how-tos, plus curated my favorite books, podcasts, and more. Click the links to explore and learn.

My story

I’m on a mission to help product managers grow and accelerate their product management careers.

With more than twenty years of product experience, my expertise is helping people build better products. And I believe your career should be treated just like a product! 

Before becoming a coach and consultant, I spent nearly twelve years at Sonos, building products now used by millions of music lovers worldwide. I helped the company scale from an early-stage start-up to a multi-billion dollar business.

Before Sonos, I led software product management at two digital music start-ups, both of which were acquired by Fortune 500 companies.

Have questions about working with me? Check out my Frequently Asked Questions.

Keep up with the latest 

Blog Posts


I worked with Joni during my transition from being a physical therapist consulting in the tech space to a full-fledged product manager at some category leaders in health and wellness technology, and I can't stress enough how valuable the experience was to this day.

If you're an aspiring PM looking to transition into Product, or a PM who's looking to level up, I highly recommend Joni.


Working with Joni has been incredible! She’s intelligent, encouraging, and insightful. She deeply understands what it takes to be a transformational product manager.

I came from a very early-stage startup background and was having trouble transitioning into a larger company. Since I began working with her, I started getting recruiters reaching out to me continually.


Joni’s coaching sessions are worth every penny. She assessed my background and experience openly, giving me honest and encouraging feedback.  

I plan to continue working with Joni and highly recommend her to anyone looking to enter, or grow, in the highly competitive product management market.


Ready to learn how to grow your PM career?

Let's hop on a call! Request a free 30-minute consultation call to learn more about my coaching services.