Product Management Coaching Can Help Your Company Build Better Products

Do you struggle with knowing the “right” product or features to build?

I can help.

I’m Joni Hoadley, aka The Product Manager Coach, and I’m passionate about helping companies identify great products to build that grow their business. I practice a design thinking approach that is outcome-focused and delivers results.

Drawing on my 20+ years of product management experience, I can help you discover the right products to build using techniques that enable you to achieve product-market fit in a way that scales.

Schedule a free 20-minute consultation to learn more about how to get unstuck and start scaling your business.

A product management coach can help you:

Dramatically increase your revenue

Many companies are so focused on short-term deliverables that they fail to establish a solid strategy that serves as a north star for the rest of the entire company.

If you struggle to figure out which direction to take your company, I can help you define a strategic plan and product roadmap that delivers value for your customers.

Define and build better products

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Do you struggle to decide which features to implement or what to do with the huge backlog of bugs and enhancement requests that have built up over time?

Have you brought a product to market but don’t know if you should expand it or build something new to grow your business?

I will teach you and your team how to conduct a discovery process that allows you to better understand your customers’ needs, identify opportunities for innovation and build better products.

Optimize your product team to build better products

Whether you’re in the throes of a big project, starting a company, or leading a turnaround, it’s easy to feel lost, anxious, and alone. 

When you’re moving fast, it’s easy to end up with a roadmap that’s just a list of features or dev teams that aren’t innovating because they’re too busy fixing bugs and dealing with technical debt.

I conduct assessments that help your product team deliver better products. I’ll dig into areas such as organizational structure, what processes you use for developing software, how product decisions are made, and more.

Here’s what others have said about working with me:

“We brought in Joni right at a time when we were stuck. We had a vision of where we wanted to go and lots of great ideas but had no structure or process for getting those ideas into actionable steps. Joni led us through a series of workshops where we were able to organize and […]

Nathan Kelly, CEO of Adero

I have had the pleasure of working with Joni on two separate occasions – first at Sonos and then later at TrackR. At Sonos, she and I worked very closely over a number of years on a series of different SW related projects. It was clear from the start that Joni’s combination of business smarts, […]

Raja Subramoni

Working with Joni has been incredible! She’s intelligent, encouraging, and insightful. She deeply understands what it takes to be a transformational product manager. I came from a very early-stage startup background and was having trouble transitioning into a larger company. Since I began working with her, I started getting recruiters reaching out to me continually. […]

Greyson Boerner

Joni’s coaching sessions are worth every penny. She helped me throughout the entire process from resume and cover letter to interview prep – which is much harder than I originally anticipated – and offer negotiation. She assessed my background and experience openly, giving me honest and encouraging feedback. I landed my dream job thanks to her. I […]

Adriana T.

Got the job!!! Couldn’t have done it without her help. Thank you.

James B.

I worked with Joni during my transition from being a physical therapist consulting in the tech space to a full-fledged product manager at some category leaders in health and wellness technology, and I can’t stress enough how valuable the experience was to this day. If you’re an aspiring PM looking to transition into Product, or […]


Prior to hiring Joni, we knew we needed to bring in product expertise but weren’t sure exactly where to start or the type of Product Manager we needed. Given Joni’s expertise and career, she was the right person to help us think through the process. She guided us in helping identify the type of resource […]

Kirin @ Grifin

OMG! I got the job offer! Had a great interview! And within 2 hours, they called to make the offer.


Your suggestions and guidance are fantastic!