Hi, there. I’m Joni Hoadley, The Product Manager Coach. I’m on a mission to help product managers grow and accelerate their product management careers.

With over two decades of hands-on experience in the trenches of product management, I’ve seen it all. My career has been a thrilling ride from the early days at Sonos, where we turned bold ideas into beloved products, to guiding startups through acquisitions by tech giants. Now, I’m turning my focus to you. Your challenges, your aspirations, and your career growth are my priority.
Imagine stepping into a role where you’re not just managing products but leading them, where every decision you make is informed, strategic, and impactful. My clients have lived through this transformation. They’ve gone from feeling stuck and uncertain to becoming sought-after experts in their field. But don’t just take my word for it. Keep reading for their success stories.
Testimonials
“We brought in Joni right at a time when we were stuck. We had a vision of where we wanted to go and lots of great ideas but had no structure or process for getting those ideas into actionable steps. Joni led us through a series of workshops where we were able to organize and […]
I have had the pleasure of working with Joni on two separate occasions – first at Sonos and then later at TrackR. At Sonos, she and I worked very closely over a number of years on a series of different SW related projects. It was clear from the start that Joni’s combination of business smarts, […]
Working with Joni has been incredible! She’s intelligent, encouraging, and insightful. She deeply understands what it takes to be a transformational product manager. I came from a very early-stage startup background and was having trouble transitioning into a larger company. Since I began working with her, I started getting recruiters reaching out to me continually. […]
Joni’s coaching sessions are worth every penny. She helped me throughout the entire process from resume and cover letter to interview prep – which is much harder than I originally anticipated – and offer negotiation. She assessed my background and experience openly, giving me honest and encouraging feedback. I landed my dream job thanks to her. I […]
Got the job!!! Couldn’t have done it without her help. Thank you.
I worked with Joni during my transition from being a physical therapist consulting in the tech space to a full-fledged product manager at some category leaders in health and wellness technology, and I can’t stress enough how valuable the experience was to this day. If you’re an aspiring PM looking to transition into Product, or […]
Prior to hiring Joni, we knew we needed to bring in product expertise but weren’t sure exactly where to start or the type of Product Manager we needed. Given Joni’s expertise and career, she was the right person to help us think through the process. She guided us in helping identify the type of resource […]
OMG! I got the job offer! Had a great interview! And within 2 hours, they called to make the offer.
Your suggestions and guidance are fantastic!
Working with Joni gives me that extra edge as and PM and people leader that has helped me ensure success in my career! I was starting a new job as Director of Product Management at a cloud infrastructure company and wanted to ensure that I got off to the best possible start. Joni helped me […]
“I do genuinely feel far more prepared to take on this role because of the conversations we’ve had and the work that we’ve been doing. So very grateful that you are here for this part of my journey.”
Ready to Transform?
Now, you might be thinking, Is this for me? If you’re a product manager with at least two years of experience, hungry for growth, and ready to advance your career, the answer is a resounding yes. Whether you’re aiming for a promotion, eyeing a career transition, or simply wanting to be the best in your current role, I’m here to help.
So, are you ready to embark on this journey together? To not just dream about success but to make it your reality? Let’s turn your career into your most remarkable success story. Book a free consultation call today to begin your next chapter.Â
Here's a glimpse of some of the esteemed companies where my clients have proudly contributed:





