You're doing the work. You're just not leading strategically yet.
Most product leaders get stuck in the same place: reacting instead of driving. Saying yes to everything instead of making sharp calls. Struggling to get stakeholders aligned. You don't need more frameworks. You need someone who's been in the seat and can help you close the gap between where you are and where you should be.
Your manager says "be more strategic." But nobody tells you what that actually means.
You're sharp. You're capable. But the feedback keeps coming back the same: not strategic enough, not driving alignment, not prioritizing the right things. It's not a skills problem. It's a clarity problem. And it's fixable.
I spent more than a decade at Sonos building products used by millions. I've coached product leaders through exactly this, from stuck and second-guessing to leading with confidence and credibility.
You're in the right place if this sounds like you:
Which 1:1 Path Is Right for You?
90-Day New Job Success
Own your first three months with a clear roadmap, weekly check-ins, and proven templates.
Leadership Coaching
Build your stakeholder influence and team-leadership muscles over a 3–6 month, personalized engagement.
Power Hour
One 60-minute, laser-focused session on your single biggest blocker, plus a clear, 1-page action plan.
Your company may already cover this.
Many companies have professional development budgets specifically for leadership coaching.
Before you write this off as an out-of-pocket expense, check with your manager or HR team.
Some of my clients have had their entire engagement covered. It takes one conversation to find out.
About Joni Hoadley, The Product Manager Coach
I’m on a mission to help product managers grow and accelerate their product management careers.
Before becoming a product management coach, I spent more than a decade at Sonos, building products now used by millions of music lovers worldwide.
With over two decades of hands-on experience in the trenches of product management, I’ve seen it all. My career has been a thrilling ride from the early days at Sonos, where we turned bold ideas into beloved products, to guiding startups through acquisitions by tech giants. Now, I’m turning my focus to you. Your challenges, your aspirations, and your career growth are my priority.
Raad
I worked with Joni during my transition from being a physical therapist consulting in the tech space to a full-fledged product manager at some category leaders in health and wellness technology, and I can’t stress enough how valuable the experience was to this day.
If you’re a PM who’s looking to level up, I highly recommend Joni.
Jeff B.
Working with Joni gives me that extra edge as and PM and people leader that has helped me ensure success in my career!
I was starting a new job as Director of Product Management at a cloud infrastructure company and wanted to ensure that I got off to the best possible start. Joni helped me ensure that I was doing everything I needed to do to be a successful PM and people leader.
Joni helped me build out the strategy and “story” for my product line and helped me figure out how to best communicate that story to all stakeholders.
Greyson B.
Working with Joni has been incredible! She’s intelligent, encouraging, and insightful. She deeply understands what it takes to be a transformational product manager.
I came from a very early-stage startup background and was having trouble transitioning into a larger company. Since I began working with her, I started getting recruiters reaching out to me continually. She introduced me to a handful of opportunities in the healthcare sector for which I have a passion.
With her help, I recently accepted a job that is the perfect fit for me! Her service has been immensely valuable, and I can’t recommend her enough. I’ll continue to work with her throughout my career.