Coaching
Coaching for product leaders ready to show up bigger.
Whether you’re stepping into a new role, scaling your team, or filling the Head of Product seat at a startup, I help you find your footing fast. Direct, practical work on what’s in front of you.
Who this is for
You’ll get the most out of coaching with me if:
- You’re a Director, Head of Product, or solo PM at a startup wearing all the hats.
- You’re new to a product leadership role (or recently stepped in) and want to set up strong from day one.
- Your org just got leaner, and the C-suite wants business impact this quarter.
- You’re shipping strong work but your strategic story hasn’t yet lived independently of your VP or CPO.
- You want a sparring partner for the high-stakes conversations.
How I help
Two ways to work together
Leadership coaching
1:1 sessions for new and growing product leaders. Direct work on what’s in front of you.
Workshops
Hands-on workshops for product teams. Build the skills your team needs most, with tools they can use the next day.
What you get
Outcomes, not just sessions.
- A clear strategic story for your role and your org.
- Help with the calls that don’t come with instructions: escalating when leadership won’t listen, managing up, and making sense of a reorg nobody explained.
- Slack access between calls, with a reply within one business day, so you have a thinking partner when a decision can’t wait.
- Confidence to operate at the next level before you’re officially in it.
- Someone who knows your org and the people in it, and asks what happened after the meeting.
- A trusted thinking partner for the conversations that matter most.
What clients say
“What sets Joni apart is her incredible preparation and retention; every session felt like a seamless continuation of our last, backed by her diligent note-taking and deep understanding of my specific challenges.”
David, Senior Director of Product
“I was starting a new job as Director of Product Management at a cloud infrastructure company and wanted to ensure that I got off to the best possible start. Joni helped me ensure that I was doing everything I needed to do to be a successful PM and people leader.”
Jeff, Senior Director of Product
Frequently asked questions
How long are engagements typically?
Most coaching engagements run three to six months, with some clients continuing longer. Because coaching is priced monthly, we’ll decide what makes sense for the situation you’re working through on our first call.
How often do we meet?
Two 45-minute calls a month. Between calls you have Slack access, and voice memos are welcome. I reply within one business day.
What does pricing look like?
Coaching is priced monthly. We’ll talk through it on the first call so you can decide what fits your context.
How do we know if we’re a good fit?
The free 30-minute call is designed to figure that out. We’ll talk through what you’re navigating, what coaching with me looks like, and whether the chemistry’s right. No pressure, no pitch.
Is this for individual contributors too?
Yes, though I’m selective about who I take on. My main focus is product leaders, but I work with ICs case by case. Book a free call so we can figure out if we’re a fit.