Coaching
Coaching for product leaders ready to show up bigger.
Whether you’re stepping into a new role, scaling your team, or filling the Head of Product seat at a startup, I help you find your footing fast. Direct, practical work on what’s in front of you, week by week.
Who this is for
You’ll get the most out of coaching with me if:
- You’re a Director, Head of Product, or solo PM at a startup wearing all the hats.
- You’re new to a product leadership role (or recently stepped in) and want to set up strong from day one.
- Your org just got leaner, and the C-suite wants business impact this quarter.
- You’re shipping strong work but your strategic story hasn’t yet lived independently of your VP or CPO.
- You want a sparring partner for the high-stakes conversations.
How I help
Three ways to work together
Leadership coaching
1:1 sessions for new and growing product leaders. Direct work on what’s in front of you, week by week.
Workshops
Hands-on workshops for product teams. Build the skills your team needs most, with tools they can use the next day.
Fractional product leadership
Embedded product leadership for early-stage startups. Not ready to hire a full-time Head of Product? I can fill the gap.
What you get
Outcomes, not just sessions.
- A clear strategic story for your role and your org.
- Frameworks for managing up, saying no, and protecting your team’s focus.
- Async access between sessions via Slack and email, so you have a thinking partner when decisions can’t wait until next week.
- Confidence to operate at the next level before you’re officially in it.
- Practical tools you can use in your next leadership meeting.
- A trusted thinking partner for the conversations that matter most.
What clients say
What sets Joni apart is her incredible preparation and retention; every session felt like a seamless continuation of our last, backed by her diligent note-taking and deep understanding of my specific challenges.
David, Senior Director of Product
Common questions
Frequently asked
How long are engagements typically?
Most coaching engagements run three to six months, with some clients continuing on a longer cadence. We’ll figure out what makes sense for your goals on our first call.
How often do we meet?
We meet biweekly for 60-minute sessions. Between sessions, you have async support via Slack and email Monday through Friday for in-the-moment decisions.
What does pricing look like?
Pricing depends on the engagement type and length. We’ll talk through it on our first call so you can decide what fits your context.
How do we know if we’re a good fit?
The free 30-minute call is designed to figure that out. We’ll talk through what you’re navigating, what coaching with me looks like, and whether the chemistry’s right. No pressure, no pitch.
Is this for individual contributors too?
Yes, though I’m selective about who I take on. My main focus is product leaders, but I work with ICs case by case. Book a free call so we can figure out if we’re a fit.