Last week I talked about ideating, which is the third phase in the product discovery process and is used to rapidly identify several solutions that would allow you to test your hypotheses. Once you’ve landed on your one idea that…
Tag: product discovery
Everything You Need to Know about Product Discovery – Part Three: Ideation in 8 Steps
Everything You Need to Know about Product Discovery. This week, it's all about hypothesizing. #prodmgmt #productdiscovery #leanstartup #ux
Everything You Need to Know about Product Discovery – Part Two: Hypothesize
Last week, I talked about empathizing with your users and customers. If you’ve just stumbled onto this article, you may want to read the first article in this four-part series on product discovery. It’s the most important step in this…
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Everything You Need to Know About Product Discovery: Part One
Product discovery is my favorite product management activity! I love every aspect of it and think it’s the best process for figuring out the right products and features to build. If you’re not familiar with product discovery, or simply looking…
Read More Everything You Need to Know About Product Discovery: Part One
How to build products like the Intuit product team
From Intuit video on Rapid Testing Intuit was (and continues to be) renowned for its product creation processes that are deeply rooted in understanding their customers. Their "Follow Me Home" program has been replicated by many other product teams since…
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How to crush the first 90 days as a new product manager
As an active participant in several online communities for product managers, one of the questions frequently asked is “How can I prepare to succeed in my new role as a product manager?” I always respond by recommending this book, The…
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How to use surveys, interviews, and screeners to better understand your target customer
Did you know the #1 reason startups fail is that their product didn’t have a market need?!? That’s right. Most failed startups built a product because they thought it was a good idea. To avoid building something people don’t want, you have to…
Read More How to use surveys, interviews, and screeners to better understand your target customer