Coaching Services

Imagine having a product management expert
available to answer your career questions.

You might be struggling with questions about how to land more first-round interviews. Or perhaps you’ve just been hired and are wondering how to maximize your first days on the job. Maybe you’re just feeling stuck and need someone to help you develop your leadership skills.

If you are a Product Manager, one of the most impactful decisions you can make is to find a coach. I offer private coaching sessions via video conferencing and am eager to help you advance your career. If you want to learn more about me, click over here. Otherwise, keep reading to find out which of my services is best for you.

Ready to get started? Simply pay via PayPal and I will send you instructions on next steps.


Are you feeling stuck? Ready to stop spinning your wheels and trying to figure it out on your own? This one-hour call with me will provide you with the clarity you need to move forward in your career.


Get a one-hour, 1:1 video conference coaching session with me. You to ask me anything about whatever challenges you’re facing. I’ll give you no-nonsense advice that you can put into action immediately.



Are you actively looking for a job in product management, but fear you lack the confidence to impress the hiring manager? Do you want to improve your chances of landing your dream job? Get constructive feedback and actionable advice with my one-on-one, real-time mock interview sessions.

What’s included:

  • a one-hour video conference call
  • 15 min assessment of your situation
  • 45 min mock interview
  • Written report based on results with actionable feedback


Get a one-hour video conference session with me and practice your interviewing skills. I'll spend a few minutes asking you about the jobs you're interviewing for and then we'll spend 45 minutes doing a mock interview. I will provide you with a written report of what you're doing well and how you can iimprove within 48 hours of our session.



Are you applying for jobs and not hearing back from anyone? Did you know your resume only has 7.4 seconds to make an impression? That’s according to a recent study conducted by Ladders. Optimize your chances of landing an interview with a resume revamp.

As an experienced product management leader for more than 20 years, I’ll treat your resume like a product. Let me help you make the right first impression by providing you with feedback on everything from the look and feel to the content of your resume. Because I know the types of skills and traits PM hiring managers are looking for, I will provide suggestions on keywords you should incorporate. The ultimate outcome of this resume review is to help you land your dream job.

Price: $150

What’s included:

  • A detailed critique of your resume based on an established framework of format, writing style, accomplishments, and relevancy based on PM job descriptions
  • Recommended edits you should consider making, including keywords to include to help your resume get past automated resume scanning services


Improve the quality of your resume with a thorough critique. I will help you craft an effective resume designed to get you the product management job you desire! Turn-around time is 2 business days from receipt of payment and current resume.



Are you about to start a new job and not sure how to begin? Have you recently joined a company as a new product manager and want to set yourself up for success? I can help you get up to speed faster and smarter so that you are making progress at the 30/60/90 day milestones.

Or perhaps you’ve reached a plateau where you can’t seem to move up in your company? Are you unsure what your career potential as a product manager even looks like? I’ve been through this before and can share my first-hand experience with you. I can help you evaluate where you’re at, explore the options for your future and create a personal career roadmap that will excite and fulfill you.

What’s included:

  • A one-hour kickoff call for initial assessment
  • Accountability calls (one-hour each) every other week for three months
  • Direct 1:1 access to me via Slack, email, and phone

Private Coaching Program

3-months of biweekly, private coaching designed to help you achieve your PM career goals.

1500.00 $

Not sure if you’re ready to invest in your career as a product manager? Sign up for my mailing list so you don’t miss out on any of my posts that are filled with advice and tips for becoming a better product manager.

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“We brought in Joni right at a time when we were stuck. We had a vision of where we wanted to go and lots of great ideas but had no structure or process for getting those ideas into actionable steps.…

Nathan Kelly, CEO of Adero

I have had the pleasure of working with Joni on two separate occasions – first at Sonos and then later at TrackR. At Sonos, she and I worked very closely over a number of years on a series of different…

Raja Subramoni

Working with Joni has been incredible! She’s intelligent, encouraging, and insightful. She deeply understands what it takes to be a transformational product manager. I came from a very early-stage startup background and was having trouble transitioning into a larger company.…

Greyson Boerner
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