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Everything You Need to Know About Product Discovery: Part One

If you're a product manager, then you know that it's important to have a process for discovering and designing new products. But what does that process look like? And what are the key steps involved in product discovery? In this…

How to build products like the Intuit product team

From Intuit video on Rapid Testing Intuit was (and continues to be) renowned for its product creation processes that are deeply rooted in understanding their customers. Their "Follow Me Home" program has been replicated by many other product teams since…

The traits I used to get a job as a product manager

I became a Product Manager almost 25 years ago when most companies didn’t even have that role. I knew I wanted to be in ‘product’ and ended up negotiating my way in, transitioning from a role in marketing. What did I…

How to crush the first 90 days as a new product manager

As an active participant in several online communities for product managers, one of the questions frequently asked is “How can I prepare to succeed in my new role as a product manager?” I always respond by recommending this book, The…

How to use surveys, interviews, and screeners to better understand your target customer

Did you know the #1 reason startups fail is that their product didn’t have a market need?!? That’s right. Most failed startups built a product because they thought it was a good idea.  To avoid building something people don’t want, you have to…