About me


I’m passionate about helping companies identify great products to build that grow their business. I practice a design thinking approach that is outcome focused and delivers results.

Drawing on my 20+ years of product management experience, I can help you discover the right products to build using techniques that enable you to achieve product-market fit in a way that scales.

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One of my favorite tools for doing ‘discovery’ is creating a customer journey map that allows you to better understand your customers’ needs and identify opportunities for innovation.

Read what others have to say about working with me:

“I have had the pleasure of working with Joni on two separate occasions – first at Sonos and then later at TrackR. At Sonos, she and I worked very closely over a number of years on a series of different SW related projects. It was clear from the start that Joni’s combination of business smarts, tech knowledge and understanding, and her ability to drive results through collaboration with a wide range of partners (SW developers, audio engineers, Financial analysts, Product Marketers, etc.), was second to none. So much so, that when I made the move to TrackR, and we were exploring some new and exciting software and application initiatives, Joni was right at the top of the list of folks with whom I felt we had to hire to work with. Most important about Joni -her approach and demeanor to people are terrific. Sure, she has the business and technical “chops” but the secret to her success is how she is able to genuinely engage with people to ensure that the best results are achieved.”
Raja Subramoni
Vice President, Marketing, Consumer Insights and Analytics at Adero

“I really enjoyed working with Joni at Sonos and have tremendous respect for her product management skills and cross-team leadership abilities. Fundamental to great product management is identifying and designing solutions for the unmet need of users and prospects. I always found that Joni had a knack for identifying these scenarios and gathering the right people to ideate and develop solutions. Her fingerprints are all over the Sonos experience, both in subtle and big ways. Also fundamental to great product management and product management leadership is the ability to lead teams through the right balance of facilitating collaboration and driving accountability.”
Ben Smith
Former Vice President, Hulu

Want to learn more about how I can help you? Shoot me an email and I’ll be in touch shortly.

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